Comedy creators on YouTube in 2026 are adapting to platform changes that reward quick audience hooks, sustained engagement, and consistent niche focus. The April algorithm update favors videos that ...

Hook-first strategy: Creators are focusing on 1.5–3 second hooks to capture attention before viewers swipe away, often combining visual and verbal cues. Retention is king: Rewatch loops, fast pacing, ...

Ever since TikTok launched in 2016, video consumption on smartphones and tablets just changed. People were endlessly scrolling through vertical videos on their devices, watching comedy videos, skits, ...

BBC Scotland has commissioned a series of short comedy programmes for YouTube, featuring established performers including Jack Docherty and stand-up Marc Jennings. The first of the new projects will ...

More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match. With YouTube Shorts now reaching 2 billion monthly users and generating ...