The ad went viral in a major way.

Sydney Sweeney appears to be at the center of another controversy involving a commercial. The “Euphoria” actress recently stripped down for a steamy new ad for sports trading app Novig, going nude ...

Sydney Sweeney's latest "Novig" ad sparked fierce backlash from female athletes who accuse the "Euphoria" actress of sexualizing women in sports.

Women in sport have come too far for one advert to cause a setback, but the content can have nefarious effects on all aspects of society ...

New York, NY — October 22 — Forbes today announced the launch of its inaugural Most Powerful Women in Sports list, presented by Ally Financial. The new annual ranking honors 25 leaders who are ...

An advertising campaign for the sports prediction market platform Novig, featuring American film and television actor Sydney Sweeney, has sparked widespread backlash from female athletes who say it is ...

Like everyone in Austin, Texas, I watched the Texas-Ohio State football game last Saturday night. It was a hot, sweaty, and intense matchup, and that much was previewed by Holly Rowe, who held up a ...

In case you haven't heard, Forbes has officially unveiled their inaugural 'Most Powerful Women in Sports' list, and it's already off to a killer start. A new annual ranking that honors 25 leaders who ...

There’s never been more high-profile women in the world of sports, both on the court and behind the scenes, making the kind of deals previously unheard of for female athletes. Whether it’s building a ...

This was a tough week for women in the sports world. Listen, I’m a grown woman, and I cynically expect disrespect often. But so much in one week? A week through which I’m just trying to live my life ...

Forbes contributors publish independent expert analyses and insights. I am an expert on leadership, policy, and equity in sport and esport. This voice experience is generated by AI. Learn more. This ...

Add Yahoo as a preferred source to see more of our stories on Google. There's no such thing as bad publicity, right? That's how the saying goes, but the jury is still out on Sydney Sweeney's latest ad ...