We spoke with the founders of three bridal salons as well as two recent brides to hear their thoughts.

As bridal season approaches, one thing is clear: the way brides shop is evolving. While traditional bridal houses will always hold a place, there’s a noticeable shift toward something far more ...

Thrifting is a big part of Lily and Blake Swindell's relationship. Thrifted fashion is pretty much Lily Swindell's life, as the 20-year-old student told Insider. "I thrift and resell," she told ...

A truly great wedding day look should have a sense of timelessness. This is an opinion I forged very young at my grandfather’s house, where, on the wall above his favorite chair, the portraits of his ...

“Something borrowed” is getting a stylish new twist. The latest trend in bridal fashion is a wife-to-be taking her mother’s vintage wedding dress and restyling to her own taste — perhaps hacking off ...

Two seamstresses rejected the "high risk" dress, so the bride stepped up to alter it herself Courtesy of Brianna Clark; Abby Glover Photography A year before her nuptials, Brianna Clark bought her ...

"It was more than I even dreamed," the bride tells PEOPLE. "I truly couldn't find a second dress that fit the vision in my head, so I simply had to make it for myself" Carolyn Rowe Photography Kayla ...