Brand24 is an easy-to-use social media monitoring platform that’s well-suited for reputation management tasks like tracking ...

Year-end advertising is in full swing, and 2025 planning is already underway. As marketers reflect on performance, carve out budgets and craft yearly plans, measurement is undeniably on their minds.

As social media and marketing become more and more intrinsically linked, more and more measurement tools are appearing to help the normal marketer measure the all important ROI of social media. Before ...

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can ...

Has media measurement finally reached a breaking point? With streaming, CTV, traditional linear and social platforms all demanding separate analytics approaches, broadcasters are increasingly being ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

Google has just launched platform properties, a new property type in Search Console. Connect your Instagram, Tiktok, X or Youtube account and you can see how your social content performs in Google ...

Media exposure measurement in digital communication systems encompasses the methods and tools used to capture, quantify and analyse how individuals interact with audiovisual and textual content across ...

Consistent success with social media marketing is driven by understanding what's working and what's not. And to do that, you first need to determine which key performance indicators (KPIs) you should ...