As artificial intelligence rapidly reshapes digital advertising, marketers face a critical new challenge: ensuring brand safety and suitability within dynamic, generative AI-native environments.

Ad verification company Integral Ad Science (NASDAQ:IAS) will be reporting earnings this Thursday after market hours. Here's what to look for. Integral Ad Science beat analysts' revenue expectations ...

Integral Ad Science is a consistent grower, delivering strong financial results. The company trades at a reasonable valuation. IAS posted 16% YoY revenue growth, impressive cash flow gains, and paid ...

Making Science, a leading global digital transformation company, has announced the launch of ad-machina for Performance Max (PMax). This innovative generative AI technology comes to PMax with the goal ...

Proving value for gamers is only one half of the equation. Advertisers won’t spend on in-game advertising unless they can measure their return on investment using the same programmatic tools they use ...

Integral Ad Science has filed proposed terms for a $240 million U.S. IPO. The firm provides online digital advertising monitoring and verification services to organizations worldwide. IAS is ...

Integral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK. Clients of Yahoo’s demand-side ...

Integral Ad Science, a global platform specializing in media measurement and optimization, recently announced a significant development. The company has entered into a definitive agreement to be ...

Integral Ad Science (NASDAQ:IAS) underwent analysis by 5 analysts in the last quarter, revealing a spectrum of viewpoints from bullish to bearish. The following table summarizes their recent ratings, ...

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday ...