Did you know that the average American throws away approximately 70 pounds of clothing and other textiles each year? Textile waste including denim, which is made from biodegradable cotton, takes up ...
Minimalist Marie Kondo is millennials’ Martha Stewart. Greta Thunberg is giving a voice to young environmental activists. And clothing brands are owning up to their contribution to pollution and ...
Add Yahoo as a preferred source to see more of our stories on Google. Muji is taking a step forward to help close the loop. The Japanese retailer is partnering with Cotton Incorporated’s Blue Jeans Go ...
Reuse Jeans, an eco-friendly denim company with its flagship shop in Laguna Beach, started when owner George Powell’s son, Luke, asked him a good question. “We were taking bottles and cans to the ...
The brand that put jean-leasing on the radar of denim heads is behind another circular first. After almost two years in development, Mud Jeans introduced Tuesday jeans made from 100 percent ...
Jeans are one of those things that you just can’t—OK, don’t want to—live without. But it turns out, they’re total crap for the environment. It reportedly takes 2,000 gallons of water to manufacture ...
Generally when I blow through a pair of denim, I just toss it out and never think of it again. But apparently, that pair of old, shredded jeans can be ground down to a pulp and reconstituted into a ...
This month, denim brand DL1961 will show how old clothes and scraps can be turned into a new pair of jeans at the Frieze in London on May 27th and May 28th. The New York-based brand is aiming to build ...
When you wear the newest pair of Levi’s, you’ll also be wearing someone’s old Levis: they’re partially made from old, recycled jeans. They’re also fully circular: When they eventually wear out, they ...
Since Levi's was founded in the mid-1800s, it's been an innovative brand — and it's tried to keep things cutting-edge since. In the past year, for example, the brand used customer feedback to improve ...