Intuit, the company behind TurboTax and small-business accounting software QuickBooks, has announced plans to acquire marketing automation company Mailchimp for about $12 billion in cash and stock.
Users of Intuit’s small business tools QuickBooks and Mailchimp will soon have help from an AI assistant. The tool, dubbed Intuit Assist, will be able to greet business owners with daily personalized ...
The Mailchimp acquisition comes as somewhat of a surprise from Intuit. The company’s prior acquisitions have been focused on personal finance tools like Credit Karma in December 2020 and Mint.com in ...
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