Amazon is dropping the "Rufus" branding in favor of a new AI assistant called “Alexa for Shopping" that combines the LLM-powered Alexa+ with Rufus' product expertise. Like Rufus, Alexa for Shopping is ...
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I Tried Amazon's New Alexa Home Theater—and It Might Be the Soundbar Killer No One Saw Coming
New Fire TVs and a Fire TV-powered media streamer aren’t the only—or even the biggest—home theater announcements Amazon made this week. The company also revealed a new, entirely different use for its ...
Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company’s longtime voice assistant — promising free-flowing conversations, plus the ability to learn user ...
Amazon's Moonraker project is pushing Alexa toward more AI agent capabilities. Internal documents show the initiative comes with a steep cost.
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