"Generation Z finds micro-influencers to be more credible. Micro-influencers communicate and engage with them on a very personal level, which heightens engagement. That's a big difference with a ...

The old-school linear career path just doesn't seem to be cutting it for younger workers anymore. That's why they are pioneering a whole new approach—"micro-retirement." Unlike previous generations ...

With the mainstream obsession over millennials and Gen Z, it’s easy to forget there’s more than just two generations in the conversation. From constant generational clashes to tired stereotypes, we’ve ...

Generation Z has now come up with another new term you’ll be hearing more about, it’s called "micro-retirement." The concept of "micro-retirement" is to take time from work while you are still young, ...

It made sense 50 years ago to market to entire generations as if they were one persona. It was a way for companies to understand consumers when there was little else to go on. But does this approach ...