LinkedIn wants a bigger chunk of the streaming TV ad business. The Trade Desk will be its first demand-side platform partner for connected-TV ads.

AdKit, the advertising platform connecting AI agents to ad accounts, is extending its Model Context Protocol service to ...

LinkedIn's new Creator Marketplace is a creator-economy feature that is also a new ad product, turning professional credibility into searchable and comparable inventory.

Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how to test them. LinkedIn made some good moves last year that I’ve seen pay ...

LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

In what appears to be a tiptoe exit strategy, LinkedIn has pulled its ageist ads from the platform–a quiet adieu to lessons hard learned. Vern Six was in an interview for a senior developer role when ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

A real-world experiment shows how content depth, timing, and targeting can lower CPCs and improve lead quality in LinkedIn campaigns. LinkedIn Ads consistently delivers some of the highest-quality B2B ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

Last week, LinkedIn started letting advertisers promote posts from independent creators, jumping into the market of influencer marketing. Instagram and TikTok have successfully turned popular creators ...

LinkedIn VP Matt Derella said its partnership with The Trade Desk will help business-to-business advertisers get their brands discovered by key decision-makers.Alison Cornell LinkedIn wants a bigger ...