Spokanites of all ages were delighted to find Lego boxes under their Christmas tree on Monday, while retailers of the “plastic gold” are still seeing flurries of business after the holidays. It was ...

StockX is already the go-to spot for rare kicks and next-gen consoles, but with the recent addition of a cool few thousand SKUs for LEGO, the online marketplace is building with some new blocks. LEGO ...

Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan. Lego has 89 retail stores in North America, says Danielle Chabot, Lego ...

To successfully sell products and cement long-term loyalty, retailers need to deliver a brand story, excellent customer service and ongoing support. Faced with a significant sales downturn, The Lego ...

One of LEGO's most popular original themes in recent history is getting another expansion in August 2026, according to three ...

(Hover over a photo in the gallery above to read more details in the captions, or click on a photo to expand and open the full-size images.) Visitors entering the new LEGO flagship on New York City’s ...

Mention Lego and most people have a story to tell. They used to play with Lego when they were kids. They just bought a set. (Did you know they have a typewriter design? People love to talk about the ...