Marketing is essential to success in business. You may have an excellent product or quality service, but if you don't get the word out, then your business will not get the attention -- or customers -- ...

“People are putting money into interactive advertising, and it’s a new phenomenon we’ve been seeing in the past six months,” said Scott Newman, president of GoldPocket Interactive, which provides ...

The practice of interactive marketing, which is marketing through open dialogue with customers, has boomed in the Internet age because it is easier than ever to open a line of communication between ...

The use of interactive content in digital marketing strategies is on the rise, which means you may need it for your business or find yourself behind the curve. Over my 30+ years in the marketing ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

What is interactive content marketing, and what role will it play in your organization's 2019 marketing programs? We asked experts what to expect. Interactive content goes beyond the written word or ...

Behind Pepsi's 2014 football campaign: an interactive video, a (really) integrated approach, and an exercise in loosening the reins a little. Content Vs. Advertising: Which One Leads The Gaming ...

In-store retail media is increasingly viewed as a full-funnel channel, but the way marketers plan, measure and organize around it has yet to catch up, according to new research from Interactive ...

Global streaming media company Plex has partnered with interactive ad tech solutions platform ACTV8me, to offer its advertisers the ability to transform any brand advertisement into a performance ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

The Interactive Advertising Bureau, or IAB, today unveils its second-annual list of the 250 most innovative direct-to-consumer, or DTC, brands in the marketplace. The trade organization launched its ...

The face of the advertising industry has changed dramatically over the last few years, as the Internet has become increasingly dominant and has shouldered its way into the mainstream. Although ...