Carey Bringle, owner of Peg Leg Porker Restaurant, Bringle’s Smoking Oasis, Pig Star and Peg Leg Porker Bourbon & Lifestyle Brand. In a world where marketing strategies often lean heavily on buzzwords ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

To some marketing mavens, humor has always been in vogue. But they say the slapstick, snide, whimsical, dark or irreverent campaigns that creatives love to produce—and consumers often turn into viral ...

Digital marketing has become more competitive than ever. Brands fight for attention across social media feeds, search engines, newsletters, and short-form video platforms every single day. In that ...

B2B Marketing is all about building relationships with your clients. Whether you are marketing your product to hospitals, government agencies, or charities, the one indisputable fact is that they are ...

From the Dollar Shave Club’s blunt and comedic approach to YouTube videos, to the snappy quips found in the Pistachio TV ads, humor has become a successful marketing tool. In an increasingly stressful ...

Humor is a key communication tool for India's next generation. Eighty-seven percent use it to discuss serious topics and express themselves. Funny brands capture attention and drive purchase ...