Simply sign up to the European companies myFT Digest -- delivered directly to your inbox. Cinven said it had agreed the sale of Fitness First to BC Partners, another European private equity firm, ...
Launching today (13 January) the rebrand sees Fitness First launch a new logo and marketing campaign aimed at drawing attention to the changes and positioning the gym chain as a “national authority” ...
Five years ago, Fitness First was in trouble. Loaded with debt, the international chain of gyms was heading towards bust. To its rescue came Oaktree Capital. Its GBP100 million investment would mean ...
We speak to Mark Buchanan, the brand’s regional leader, who shares insights on how Fitness First is evolving to meet the growing demand for integrated fitness and recovery solutions, the role of ...
International gym chain Fitness First shut down all branches in Hong Kong on Wednesday amid the “prolonged challenges” brought by the coronavirus pandemic. It marked the first closures in the fitness ...
The Fitness First gym chain has been bought by private equity owners keen to build a national presence in the health and fitness industry. The Fitness First chain has been bought by private equity ...
Fitness First is overhauling its brand and business with a $5m marketing campaign, led by MercerBell, and a $40m investment in its gyms, products and services in Australia. The aim is to shed its ...
Fitness First Australia has launched its first major brand campaign since appointing Leo Australia last year, unveiling ‘Let’s Put Fitness First’. Fitness First has partnered with Qantas Frequent ...
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