In a highly competitive business environment, focusing on the needs of your customers can give you an edge over your competition. Satisfied customers are more likely to be repeat customers and to ...

Sprinklr’s Arun Pattabhiraman explains how brands can close the gap between these two functions. Happy customers make for a strong brand. Companies that provide excellent service to their customers ...

Regardless of what industry you're in or what kinds of products and services you sell, your customer is the most important part of your business. Without the customer, you don't see any sales. As a ...

Want to improve how your company uses social media? Look at traditional customer service for ideas about what customers want when they reach out to a company. Over half of brands (55.5%) do not not ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100 Welcome to our eighth annual “CRM Top 100” issue, where we highlight the ...

This week, National Customer Service Week, presents an opportunity for customer service teams to showcase the people, systems and processes that come together to provide a seamless customer journey.

As marketers, we sometimes get so caught up in attracting new customers that we lose sight of what’s right in front of us – an existing customer base that’s already interested in our products and ...

Access of our Customer Service Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

Welcome to our seventh annual “CRM Top 100” issue, where we highlight the hottest trends and technologies in the three pillars of CRM—customer service, marketing, and sales—as well as the 100 leading ...