July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

Creative Direct Response, Inc. (CDR) will acquire The Canterbury Group. The two direct mail agencies will be formally merged on Jan. 1. The terms of the merger, which included a payout arrangement for ...

For many, the only addressed letters they receive are bank statements, so there is a huge opportunity for brands to reach, excite and engage this group through well-produced and creative mail. They ...

Creative Direct Response, Inc. has promoted Ray Grace from president to chairman of the board. Geoff Peters, former executive vice president, now becomes president of the Crofton, MD direct marketing ...

Creative Direct entered into an 18-month contract to offer consulting for the nonprofit's acquisition and donor renewal direct mail program. The agency worked with the association from 1993 to 1999 ...