Applying this vital skill and enhanced level of engagement to your financial services business has been a goal of many advisors, but requires a strategic commitment to realize, not just a tentative, ...

Now, Cialdini has published his sequel to Influence. Pre-Suasion: A Revolutionary Way to Influence and Persuade, extends the science of persuasion in several important ways. Notably, Pre-Suasion adds ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...