Community isn’t a marketing strategy anymore. It’s the business model

Building a community is a good marketing strategy that can also be useful as a way to launch, scale, and maintain a business.
Business Wire

IDC's Adaptive Customer Engagement Model Replaces the Marketing-Sales "Funnel"

NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Today's buyer is fully engaged across multiple ...
Search Engine Land

MTA vs. MMM: Which marketing attribution model is right for you?

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...
Forbes

Managed Marketing Services: A Next-Gen Model For SMBs

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. When someone says, “MSP,” most think “IT.” This instinctive ...
Entrepreneur

Which Business Model Is Right for You? Here’s What You Need to Know Before Choosing One.

Which Business Model Is Right for You? Here’s What You Need to Know Before Choosing One. Choosing the right business model is pivotal in shaping your entrepreneurial journey. Explore the benefits and ...
Marketing

Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...
Entrepreneur

How Does the Franchising Business Model Work?

How Does the Franchising Business Model Work? Learn the benefits of buying into a franchisor’s brand recognition, established customer base, and full-fledged operational system. Franchising is a ...