CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...
WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...
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