Take the Demand Gen Benchmark Survey to tell us how B2B teams are splitting their budgets across ABM, content, intent data and AI.

Kaspersky deployed WebEngage for B2B marketing automation, prioritizing data governance from the start. Over 500,000 users ...

Identity isn’t just a data challenge; it's the foundation for better marketing, stronger customer relationships and smarter business decisions.

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

The longer the sales cycle, the less lead volume tells you. Build a feedback loop that helps Google Ads optimize for ...

Find and engage a relatively niche audience, hold their attention throughout a long sales cycle, build a case that wins over a multi-person buying committee, and report back on how their efforts ...

Data is at the heart of any business. It is the company’s best asset and should therefore be collected at every point where there is interaction with customers. However, when businesses consider ...

As artificial intelligence and automation rapidly reshape the B2B marketing landscape, organizations are fundamentally ...

Data and research provider Abacus has expanded into B2B with the launch of a co-operative database â the Abacus B2B Alliance â targeting DM marketers and catalogue mailers. The product works as a ...

There is one key attribute that points to success in B2B marketing: data confidence, judging by the 2025 B2B Marketing Edge, a study from Anteriad, conducted by Ascend2. Marketers who have this faith ...

Every week, another vendor promises that AI will transform B2B marketing overnight. Leaders are told to innovate faster, scale smarter, and gain an edge before competitors do. But the reality inside ...