TikTok is ramping up its efforts around generative AI as digital advertising platforms race to roll out technology that can do more of the heavy lifting for marketers. CMOs have acknowledged pressure ...

WPP has entered into a global partnership with TikTok, making it the first holding company to integrate TikTok Symphony generative AI tools into its marketing toolbox. WPP Open, the agency’s ...

TikTok is rolling out a set of new artificial intelligence-powered advertising features, including the ability for marketers to use text or still images to create AI-generated video for the service.

Getty’s licensed images and videos will be available within TikTok’s AI ad creation suite. Getty’s licensed images and videos will be available within TikTok’s AI ad creation suite. is a news writer ...

TikTok, an app that was once just a place for user-generated content, is launching a new setting that lets users choose how much AI-generated content they want to see in their For You feed. The ...